AI-powered affinity diagrams
The affinity diagram, a staple of UX research for surfacing insights, automated with AI.
Need to analyze data at scale?
Hundreds or thousands of user opinions,
on a single map.
Reviews, VOC, surveys, interviews: the qualitative data you never had time to go through. Affinity Bubble groups it by meaning and shows you the whole picture at a glance.
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Key Feature
Intuitive insight visualization
A hierarchical Voronoi treemap shows the full context at a glance. Click any bubble to read the underlying responses.
Hierarchical labeling by meaning
Explore the voice of your users through multiple lenses, including topic, persona, intent, and meaning.
Reports from every angle
Generate summary reports, persona reports, and custom reports for any perspective you need. Each insight is shown alongside the supporting user quotes, so you can trust what you read.
ChatGPT gives me similar results. Why should I use Affinity Bubble?
If all you need is a summary of the main opinions, ChatGPT works fine.
But if you have to report those findings and make decisions on them,
you need to be able to answer:
“How many people actually said this? Which responses back it up? Did we miss anything?”
Answering that takes more than a summary. You need a classification for every
response, real counts per theme, and the original quotes linked to each conclusion.
Affinity Bubble was built for exactly this.
It analyzes every single response, then shows the real count for each theme
together with the verbatim responses behind it.
Spend less time assembling evidence for your findings,
and more time convincing your team and making decisions.
| What you want to know | Evidence Affinity Bubble gives you |
|---|---|
| How common is this opinion, really? | Actual response counts and percentages per theme |
| What exactly did users say? | Verbatim responses linked to each theme |
| Did we miss any responses? | Classification results for every response |
| Who said it? | Respondent attributes from your source data, such as ratings and demographics |
Use Case Works with every kind of qualitative data.
Open-ended survey analysis
Automatically classify large volumes of open-ended responses and extract the key opinions. Spot what respondents care about and the patterns in their feedback, ready to feed straight into decisions.
VOC analysis
Turn voice-of-customer data from every channel into insights. Systematically classify complaints and improvement requests and put them to work on service quality.
User interview analysis
Find the recurring patterns and core needs buried in long interview transcripts. Analyze qualitative data systematically to build user insight and set the direction for product improvements.
Search keyword analysis
Understand what visitors are looking for by analyzing the search keywords that bring them to your site. Track trends by keyword group to inform your content strategy and SEO.
App review analysis
Automatically classify app store reviews to surface the main issues and feature requests. Separate positive from negative feedback to prioritize what to improve next.
Support ticket analysis
Categorize incoming support requests and identify the major patterns. Pinpoint recurring issues to improve your service and raise customer satisfaction.
Data Security We follow these principles to keep your data safe.
We never store your analysis data on our servers
Data you upload for analysis is discarded as soon as it is processed and is never retained on our servers in any form. All results are delivered to you in real time.
Your data is never used to train LLMs
We use trusted commercial LLM APIs from OpenAI, Anthropic, and Google. Under each provider's non-training policy, your input data is never used to train their models.
Shared bubbles are stored encrypted
We store data only when you explicitly create a shared bubble, and we encrypt it with AES-256-GCM. Each bubble is protected with its own unique initialization vector (IV).
Enterprise Large-scale qualitative data, analyzed in full with pxd.
Enterprise analysis
Analyze 50,000+ reviews, VOC records, or open-ended survey responses with nothing left out. Senior researchers at pxd work with you from study design through insight interpretation, in a dedicated secure environment for your organization.
Contact us about enterprise analysis ›B2B API
Integrate the Affinity Bubble analysis engine directly through our API. Call semantic clustering, labeling, and sentiment analysis for qualitative data over REST and plug it straight into your product or data pipeline.
View API docs ›Partners
Open-ended survey responses collected with Moaform can be analyzed directly in Affinity Bubble.
Try Moaform ›Business Partnership
Affinity Bubble uses AI visualization to push past the limits of qualitative data.
We welcome partnerships that create business synergy.